Every Lead Counts!

"Sales are contingent upon the attitude of the salesman - not the attitude of the prospect.” -W. Clement Stone

Businesses, regardless of their size or market status, depend heavily on leads to propel growth and profits.

Think about how you go about generating leads for your business.

What types of marketing methods are you utilizing to attract new leads and how well are they working for you?

How proficiently are you managing those leads?

Do you treat all leads equally?

What are you doing differently from a year ago to increase prospect conversions?

Do you use telemarketing/telesales as a collaborative marketing tool to pursue and keep prospect/client leads at the forefront of your sales plan?

These stop-and-think questions are designed to help you focus on the key areas that support and enable productive sales strategy, focused marketing and meticulous lead management.

Here are a few sobering stats to consider:

1. Only 10% of leads are followed up on correctly— 90% of sales (i.e. prospect) leads are not followed up in a timely way; or are not treated seriously; or are even ignored.*

2. Only 13% of leads are time-wasters— 87% of sales leads result in a sale for one company or another, even if it does take up to two years! To put it another way, almost 9 out of every 10 inquiries will eventually result in an order.*

3. A very low 22% of all businesses have a lead nurturing program; very few businesses reallize the importance of these statistics, and the result is that 67% of all opportunities are mostly neglected.*

That's a staggering number of opportunities being neglected and ignored!

Taking your business from the brick and mortar stage to laying a solid foundation for consistent revenue performance requires aggressive lead follow up; understanding the powerful earning potential of each lead and establishing a fool proof process for timely follow through and cultivation— will typically result in higher lead conversions and drive new customer acquisitions.

Remember, 'leads' fuel business... and business succeeds at the level of our commitment!

*(Source: Aberdeen Group; Gartner Group; B2B Magazine; Chilton; Reed Elsevier; Cahners)