How Do Your Customers Rate?

"Think of yourself as a resource to your customers; an advisor, counselor, mentor and friend" -Brian Tracy

What exactly would you say is your responsibility to the customer?

In addition to pursuing the sale and planting the seeds of product/service benefits, solutions and value; as sales professionals, we have a responsibility, if not a duty, to vigilantly examine how we rate and manange our customer/client relationships.

How do you go about shaping the customer’s thinking around why it's in their best interest to continue working and doing business with you?

How do you go about perpetuating that message?

As a standard course of action, do you schedule post sale and/or regular customer check-ins?

Do you follow up as promised...and if so, are you respectful of the customer's time and schedule?

How often do you check up on your customer’s product/service experience...and in what ways are your customers deriving value?

These are questions you may wish to further reflect on...which brings me to the final $64,000 question:

How do you suppose your customers would rate you in the above mentioned areas...average?...above average?...
exceptional?...or not at all?

How we apply our attention and effort to the needs/expectations of the customer will either amplify or minimize loyalty and relationship longevity.

Doesn’t it make sense to hone in on these areas so that we are more results-oriented in our jobs...more responsible and memorable to our customers?

It goes without saying, customers/prospects have a myriad of purchasing choices available to them...so, whenever they elect to spend their time and dollars with us, we must continually and proactively feed the fires of their trust by keeping a focused line of communications in tow.

It's the steady, diligent 'touches' that give customers the confidence and satisfaction of knowing they are being taken care of...and that we care.

I'd rate that a 'win win' all around!